MEET AffinityIQ™

Find Producers and Agencies that Fit
Faster & Easier

AffinityIQ combines data with proprietary intelligence from nearly 500,000 producer conversations and 30,000+ producers recruited.

AffinityIQ™ Platform Interface
Trusted By Leading Insurance Carriers, IMOs, and Agencies
All State Health
OSCAR
SIMPLICITY
Legacy Marketing Group
Ameritas
EMG Insurance Brokerage
Trove Group
Mark Wall Companies

Our Recruitment Intelligent Platform is built from

400K+
Producer Conversations
31K+
Agents Recruited
20+ YEARS
Successful Recruiting
WHAT IS AFFINITYIQ?

What is AffinityIQ?

AffinityIQ is Xpand Pro’s recruitment software, combining producer and agency data with Xpand Pro’s proprietary intelligence layer built to improve recruiting results.

AffinityIQ Platform

Agent Data Is Only the Beginning.

PROPRIETARY LOGIC. TESTED IN REAL RECRUITING.

Every segment, screen, and data point puts 18 years of firsthand recruiting knowledge to work—helping you identify fit and prioritize prospects.

HIGHER QUALITY PRODUCER & AGENCY DATA

Find the people and organizations behind your next growth opportunity.

COACHING FROM REAL CLOSERS

Help your team turn prospects into business.

Your subscription brings these together with proprietary market studies—helping distribution leaders plan expansion, marketers build stronger campaigns, and recruiters turn connections into production.

We recruit with it. Our results depend on it.

Find My Agents - Book an Appointment -

The Most Frustrating Words in Recruiting: “They gave me a list of names to call.”

Blind outreach burns recruiter energy and wastes hundreds of productive selling hours each month.

Recruiter overwhelmed by massive unvetted agent lists
STAGE 01

The Endless Dialing Loop

Recruiters dial blindly through hundreds of outdated records hit with constant dead ends:

✕ Voicemail ✕ Wrong Number ✕ Wrong Agent ✕ Wrong Market ✕ Wrong Producer Type
STAGE 02

The 10-Minute False Hope

Someone finally answers. The recruiter spends 10 valuable minutes pitching and building rapport...

Only to discover: This person was never going to be a fit in the first place.
STAGE 03

The Compounding Drain

Multiply that friction across an entire recruiting team every single day:

Day after day Hours Lost
Week after week Morale Drained
Month after month Deals Missed

You Don't Have a Data Problem. You Have a Targeting Problem.

Finding insurance agents isn't difficult. There are millions of them. Finding the RIGHT agents is another matter entirely.

Precision Targeting Map
01 Specialization

Who actually specializes in the products you're trying to grow?

02 Territory

Who operates in the markets you care about?

03 Carrier Contracts

Who has the carrier relationships that matter to you?

04 Producer Persona

Who fits your ideal producer profile?

AND MOST IMPORTANTLY

Who should your recruiters be contacting FIRST?

Because your recruiting team doesn't need another giant list of names.

They need to know which names matter.

That's what AffinityIQ was built to help them determine.

60+ Agents Recruited. One State. Two Months.

A leading national carrier tested AffinityIQ—and expanded nationwide.

60+
Agents Contracted
+16 sub-agents via recruited agency
11×
Contracting Yield*
Compared to carrier's previous provider
40%
Email Open Rate
Across targeted cold outreach

The Campaign Story

Florida Pilot
01. The Challenge

A leading national health carrier was seeking a better way to recruit independent producers. Its existing data provider generated plenty of names, but too few recruiting results.

02. The Pilot Strategy

The carrier put AffinityIQ to the test in Florida, identifying active health producers who closely matched its ideal recruiting profile.

03. The Immediate Impact

Using targeted outreach, its recruiting team contracted more than 60 agents in approximately two months, plus an agency that brought in 16 additional sub-agents.

“The campaign delivered 11 times more contracted agents per email sent than the carrier's previously reported results.”

THE DECISION THAT MATTERED

From Florida Pilot to National Expansion

The results spoke for themselves. Based on the 11× increase in contracting yield, the carrier chose to expand AffinityIQ from a single-state test into a nationwide enterprise subscription across all distribution territories.

✔ 11× Contracting Yield Multiplier
✔ Single-State Pilot to National Rollout
✔ 60+ Contracted Producers in 60 Days

*11× comparison requires confirmation of the previous provider's results.

Your Most Expensive Resource Isn't Data. It's Recruiter Time.

Recruiter salaries and hours are fixed investments. When you eliminate manual research and dead-end dialing, your team spends their working day doing what they’re paid to do: contracting producers.

PRODUCER LOCK
+15 Hours

Zero Pre-Call Research

Recruiters stop sifting state registry databases and cross-checking LinkedIn. Every list arrives pre-screened with verified lines of authority, active carrier appointments, and territory focus.

DIRECT REACH
100% Direct

Bypass Receptionists & Graveyards

Skip generic office switchboards and voicemail dead ends. Equip your team with verified direct mobile numbers and active inboxes to connect straight with decision-making producers.

3.5X SPEED
3.5x Faster

Higher-Yield Conversations

Knowing a producer’s current carriers, volume tier, and market focus before dialing turns cold pitches into informed discussions that close contracts substantially faster.

THE DIFFERENCE

There's Data. And Then There's Recruiting Intelligence.

Most agent-data platforms aggregate basic licensing records and demographics. That's where their value largely ends. For AffinityIQ, it's where ours begins.

AGGREGATED DATA // NO FIT LOGIC STATIC CSV

Traditional Agent Data

— Location & Geography
— Broad License Types
— Carrier Appointments
— Generic Data Filters
— Zero Producer Persona Signals
RECRUITING INTELLIGENCE FIT LOGIC MATRIX

AffinityIQ Intelligence

✔ Targeted Geography
✔ Individual & Agency Intelligence
✔ Activity-Level Indicators
✔ Market Focus & Behaviors
✔ Producer Persona Profiling
The difference isn't more data. It's knowing what to do with it.
PROPRIETARY RESEARCH IN ACTION

Not Every Annuity Agent Is an Annuity Specialist.

A license tells you what a producer can sell. It doesn't tell you what they actually sell—or how important that business is to them.

34%
Market Annuities

A broad segment of producers who market annuities, including those for whom annuities are only part of their business.

8%
FIA Specialists

A much narrower segment focused specifically on Fixed Indexed Annuities.

Find the producers who make your target market their business.

Stop searching for more names. Start finding the right producers.

Schedule a Demo

A license tells you what an agent can sell. It doesn't tell you what they actually sell.

That’s a critical distinction when recruiting. Consider the findings from our proprietary producer market study:

BENCHMARK // PRODUCER_SPECIALIZATION_INDEX
SAMPLE: 2.1M+ RECORD MATRIX
● CASUAL GENERALIST POOL
34%

Marketed Annuities

Over a third of agents hold the license and state they market annuities casually alongside primary lines.

4.25x Gap
✦ TRUE PRODUCTION CORE
8%

Identified as FIA Specialists

Only 8% actually specialize in Fixed Indexed Annuities as their core, primary production driver.

✕

Licensing Data Outreach

Calling everyone who happens to hold a license burns recruiter bandwidth on non-producers.

✔

Market Intelligence Targeting

Pinpointing the 8% who actively specialize in the exact market you want to grow.

That’s the difference between licensing data and market intelligence.

2.1 Million+ Insurance Professionals. That's Not The Impressive Part.

Anybody can brag about having a massive database. But if your recruiters still have to sift through millions of raw records to find the few people they actually want... what good is raw data?

STAGE 01

1. Search It

State License Appointments Lines of Authority
STAGE 02

2. Filter It

Production Band Tenure / YIB Agency Affiliation
STAGE 03

3. Segment It

FIA Specialists Life & Annuity Top Decile
STAGE 04

4. Narrow It

Verified Direct Active Producer Target Fit
🔍 Query: FIA Specialists • Top 10% Production
● LIVE FILTERING
AffinityIQ™ Software Screenshot

Start With The Producer You Want. Then Narrow The Market.

Different recruiting objectives require different producers. AffinityIQ gives your team the ability to search and segment the producer market using insurance-specific data and intelligence.

SELECT A CRITERIA DIMENSION CLICK TO EXPLORE
01 Licensing & Authorities
→
ACTIVE CRITERIA: LICENSING & AUTHORITIES
PREVIEW

Licensing & Lines of Authority

Find producers based on specific state licenses and active lines of authority relevant to your exact product opportunity.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ Life & Health + Variable Annuities + Active Resident State + Non-Resident Authority
Calculated Target Audience Narrowed from 2.1M+ licensed universe
1,842 High-Fit
02 Geography & Territories
→
ACTIVE CRITERIA: GEOGRAPHY & EXPANSION
PREVIEW

Geography & Expansion Markets

Target the exact states, metro regions, and distribution territories where your organization is actively expanding.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ State: Texas & Florida + Metro: Dallas-Fort Worth + Target Expansion Territories + Zip Radius Filtering
Calculated Target Audience Narrowed from 2.1M+ licensed universe
640 Producers
03 Product & Market Focus
→
ACTIVE CRITERIA: PRODUCT & MARKET FOCUS
PREVIEW

Product & Market Specialization

Go beyond broad licensing to narrow toward producers who actively write the specific products you are recruiting for.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ FIA Specialists + IUL Focused + High-Net-Worth Advisory + Retirement Income Specialists
Calculated Target Audience Narrowed from 2.1M+ licensed universe
385 Specialists
04 Carrier Appointments
→
ACTIVE CRITERIA: CARRIER APPOINTMENTS
PREVIEW

Carrier Appointments & Alignment

Better understand existing carrier relationships and where producers naturally fit within your distribution strategy.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ Top-5 Tier Carriers + Direct IMO Appointments + Independent Producer Contracts
Calculated Target Audience Narrowed from 2.1M+ licensed universe
290 Targets
05 Agency & Decision-Makers
→
ACTIVE CRITERIA: AGENCY & STRUCTURE
PREVIEW

Agency Hierarchy & Decision-Makers

Identify independent agencies, regional organizations, and key decision-makers — not simply individual license holders.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ Independent Agency Owners + BGA / FMO Affiliation + Agency Headcount: 5-25
Calculated Target Audience Narrowed from 2.1M+ licensed universe
115 Agencies
06 Production Indicators
→
ACTIVE CRITERIA: PRODUCTION INDICATORS
PREVIEW

Market & Production Indicators

Use additional insurance-specific intelligence and tenure data to identify proven producers who move real volume.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ 10+ Yrs Industry Tenure + Multi-Carrier Producer + Top Quartile Volume Signals
Calculated Target Audience Narrowed from 2.1M+ licensed universe
210 Leaders
07 Direct Contact & Outreach
→
ACTIVE CRITERIA: CONTACT INFORMATION
PREVIEW

Verified Direct Contact Information

Give your recruiting team the direct phone numbers, emails, and office coordinates needed to start immediate, high-converting outreach.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ Verified Direct Mobile + Direct Email Address + Office Coordinates + LinkedIn Profile Link
Calculated Target Audience Narrowed from 2.1M+ licensed universe
Ready to Contact
ACTIVE CRITERIA: LICENSING & AUTHORITIES
PREVIEW

Licensing & Lines of Authority

Find producers based on specific state licenses and active lines of authority relevant to your exact product opportunity.

WHAT YOU CAN FILTER BY IN AFFINITYIQ:
+ Life & Health + Variable Annuities + Active Resident State + Non-Resident Authority
Calculated Target Audience Narrowed from 2.1M+ licensed universe
1,842 High-Fit
STOP WASTING RECRUITER HOURS

Don’t buy another static list. Build the audience you actually want.

SHOW ME AFFINITYIQ

There's Data. And Then There's Recruiting Intelligence.

Having thousands of raw rows is not a recruiting strategy. See what happens when raw records are replaced by targeted producer intelligence.

RAW DATA // HIGH FRICTION STATIC CSV

Generic Agent List

✕ Name & Resident State
✕ Broad License Type (No Specialty)
✕ Generic Phone & Email Dump
✕ Thousands of Unfiltered Records
AND ONE INSTRUCTION:

“Start calling.”

PRECISION INTELLIGENCE TARGETED MATRIX

AffinityIQ™ Intelligence

✔ Producer Information & Experience
✔ Target Expansion Geography
✔ Insurance-Specific Market Intelligence
✔ Product & Market Relevance
✔ Carrier Relationships & Alignment
✔ Agency Information & Hierarchy
✔ Targeted Segmentation & Criteria
AND A MUCH BETTER INSTRUCTION:

“Start here.”

Built For Your Specific Recruiting Goal. Calibrated To Your Distribution Model.

Different recruitment campaigns require completely different producers. AffinityIQ segments the market so your team connects with high-fit candidates immediately.

01 // ANNUITY

FIA Distribution

Narrow past casual license holders to find verified annuity writers, active FIA specialists, and high-volume producers.

PRECISION FILTERS
✔ FIA Specialization Signals
✔ Active Annuity Appointments
✔ Top Volume Tier Signals
02 // SENIOR MARKET

Medicare Growth

Pinpoint dedicated Medicare Advantage and Supplement writers aligned directly with your state and territory expansion plans.

PRECISION FILTERS
✔ Medicare Advantage Focus
✔ Priority Expansion Zip Codes
✔ Senior Market Producer Book
03 // LIFE & WEALTH

Life Distribution

Identify career life producers, proven IUL writers, and wealth advisors whose backgrounds match your contract structure.

PRECISION FILTERS
✔ Direct Life Appointments
✔ IUL / Permanent Life Profile
✔ 5+ Years Verified Tenure
04 // LEADERSHIP

Agency Principals

Directly locate independent agency owners, IMO hierarchy heads, and leadership teams for strategic partnership or rollups.

PRECISION FILTERS
✔ Independent Agency Owners
✔ Principal Decision-Makers
✔ IMO / Hierarchy Structure

Your recruiting strategy determines the target. AffinityIQ helps you find the people who fit it.

EXPLORE PRODUCER DATA

We Don't Just Have Data on the Market. We Study the Market.

Licensing records only tell you what credentials an agent holds. Our proprietary quantitative and qualitative research reveals the real people, motivations, and markets behind those licenses.

PROPRIETARY DEPTH SCAN

The Producer Behind The License

Static registries show where an agent can sell, but tell you nothing about where they actually thrive. AffinityIQ unlocks the human behavioral reality behind licensing data — giving your team clear tactical visibility before picking up the phone.

✦
Active Product Focus
✦
Emerging Market Shifts
✦
Core Producer Motivators
✦
Friction & Pain Points
✦
Carrier Alignment Needs
✦
Segment DNA & Metrics
affinityiq://intel/producer-xray
AffinityIQ Market Intelligence Producer Profile
20 YEARS
Direct Producer Dialogue

We don't just study the database. We've been talking to the people in the database for nearly two decades.

EXECUTIVE BENCHMARK // THE DATA AUDIT

“BUT WE ALREADY HAVE DATA.”

Good. Most sophisticated recruiting organizations do.

The question isn’t whether you have data. The question is what your recruiters can DO with it.

DATA CAPABILITY AUDIT // CAN YOUR EXISTING SYSTEM DO THIS? BENCHMARK CRITERIA
01

Can they quickly isolate the producers you’re actually looking for?

SPEED & PRECISION
02

Can they distinguish a broad license holder from a specialist?

SPECIALTY CLARITY
03

Can they segment audiences around different recruiting opportunities?

MULTI-LINE SEGMENTATION
04

Can they identify agents relevant to a specific campaign?

CAMPAIGN ALIGNMENT
05

Can they turn millions of potential prospects into a manageable, targeted recruiting universe?

SCALE TO TARGET
06

And can they do it without spending countless recruiter hours manually researching prospects?

ZERO MANUAL RESEARCH

If your existing data does everything you need, you may already have everything you need.

But if your recruiters are still spending too much time trying to figure out who they should be talking to... You should see AffinityIQ.

COMPARE AFFINITYIQ TO YOUR CURRENT DATA

Built for Organizations Serious About Distribution Growth.

Precision targeting calibrated to your specific distribution model and recruiting hierarchy:

01 Insurance Carriers
→
Territory & Product Expansion

Insurance Carriers

Pinpoint producers actively writing your target lines across expansion states — eliminating registry bloat and dead-end license holders.

✔ Line-of-Authority Match ✔ Expansion States ✔ Direct Appointments

Recruiting Result: High-confidence outreach focused strictly on active writers in target launch markets.

02 IMOs & FMOs
→
Wholesale Scale & Hierarchies

IMOs & FMOs

Build outbound recruiter audiences strictly around high-producing independent agents who fit your contract hierarchy and multi-carrier portfolio.

✔ Hierarchy Alignment ✔ Top Tier Writers ✔ Multi-Carrier Books

Recruiting Result: Maximizes recruiter bandwidth by filtering out low-volume producers before outreach.

03 BGAs
→
Life & Annuity Case Placement

Brokerage General Agents

Connect your high-touch underwriting desk and case support with life and annuity specialists actively placing business in your sweet spot.

✔ Life Specialists ✔ Annuity Writers ✔ High-Net-Worth Advisory

Recruiting Result: Drives higher case submission rates by aligning with advisors needing dedicated underwriting support.

04 Large Agencies
→
Regional Market Velocity

Large Agencies

Equip agency recruiters with verified direct mobile numbers and active licensing data to bypass switchboards and close local candidates faster.

✔ Direct Cell Reach ✔ Local Market Focus ✔ Zero Pre-Call Research

Recruiting Result: Multiplies connection rates by connecting directly with active producers on mobile.

05 Distribution Orgs
→
Enterprise Strategic Rollouts

Distribution Organizations

Segment the 2.1M+ producer market around custom enterprise rollouts, product initiatives, and targeted nationwide campaigns.

✔ Custom Market Cohorts ✔ National Campaigns ✔ Strategic Rollouts

Recruiting Result: Delivers custom-engineered audience cohorts tailored to national recruiting initiatives.

Territory & Product Expansion

Insurance Carriers

Pinpoint producers actively writing your target lines across expansion states — eliminating registry bloat and dead-end license holders.

✔ Line-of-Authority Match ✔ Expansion States ✔ Direct Appointments

Recruiting Result: High-confidence outreach focused strictly on active writers in target launch markets.

Wholesale Scale & Hierarchies

IMOs & FMOs

Build outbound recruiter audiences strictly around high-producing independent agents who fit your contract hierarchy and multi-carrier portfolio.

✔ Hierarchy Alignment ✔ Top Tier Writers ✔ Multi-Carrier Books

Recruiting Result: Maximizes recruiter bandwidth by filtering out low-volume producers before outreach.

Life & Annuity Case Placement

Brokerage General Agents

Connect your high-touch underwriting desk and case support with life and annuity specialists actively placing business in your sweet spot.

✔ Life Specialists ✔ Annuity Writers ✔ High-Net-Worth Advisory

Recruiting Result: Drives higher case submission rates by aligning with advisors needing dedicated underwriting support.

Regional Market Velocity

Large Agencies

Equip agency recruiters with verified direct mobile numbers and active licensing data to bypass switchboards and close local candidates faster.

✔ Direct Cell Reach ✔ Local Market Focus ✔ Zero Pre-Call Research

Recruiting Result: Multiplies connection rates by connecting directly with active producers on mobile.

Enterprise Strategic Rollouts

Distribution Organizations

Segment the 2.1M+ producer market around custom enterprise rollouts, product initiatives, and targeted nationwide campaigns.

✔ Custom Market Cohorts ✔ National Campaigns ✔ Strategic Rollouts

Recruiting Result: Delivers custom-engineered audience cohorts tailored to national recruiting initiatives.

If recruiting insurance producers drives your growth — AffinityIQ was built for your team.

Don’t Give Your Best Recruiters Your Worst Data.

Think about it.

LOOK AT EVERYTHING YOU INVEST INTO YOUR OPERATION:
You invest in recruiters
You train them
You pay salaries & benefits
You give them technology
You give them scripts
You give them goals

And then... You hand them a giant list and expect them to figure out who matters.

THAT’S BACKWARDS.

The quality of your recruiting effort begins before the first call is ever made. It begins with one question:

"WHO ARE WE CALLING?"

AffinityIQ helps your organization answer that question more intelligently.

Zero Registry Scavenging
Active Line-of-Authority Writers
Direct Mobile Reach
INTELLIGENCE + OUTBOUND EXECUTION ARCHITECTURE

AffinityIQ IS THE DATA.
XpandPro HELPS YOU PUT IT TO WORK.

AffinityIQ is our proprietary data intelligence platform—its job is to help you identify and target the exact insurance professionals you want to recruit. For organizations that want full-funnel recruiting and marketing execution, XpandPro provides dedicated solutions that convert those targeted audiences into contracted producers.

ENGINE 01 // DISCOVERY DATA PLATFORM

AffinityIQ

PROPRIETARY DATA INTELLIGENCE

Surfaces verified producing agents, eliminates dead lists, and isolates the specific producer segments aligned with your products, contracts, and territorial goals.

CORE FUNCTION IDENTIFY & TARGET
PRODUCER UNIVERSE 2.1M+ NATIONWIDE
FILTER DEPTH LINE, CARRIER, GEOGRAPHY
OUTPUT DELIVERED VERIFIED PRODUCER AUDIENCE
PRIMARY OBJECTIVE
AFFINITYIQ HELPS YOU FIND THEM.
ZERO RECRUITER FRICTION
INSTANT TARGET HANDOFF
ENGINE 02 // ACTIVATION CAMPAIGN EXECUTION

XpandPro

RECRUITING & MARKETING EXECUTION

Deploys targeted outreach, personalized omni-channel recruiting sequences, and high-impact marketing infrastructure that turns warm producer audiences into booked recruiter conversations.

CORE FUNCTION ENGAGE & CONVERT
CAMPAIGN CHANNELS OMNICHANNEL OUTBOUND
MESSAGING ASSETS CUSTOM RECRUITING SCRIPTS
OUTPUT DELIVERED BOOKED RECRUITING CALLS
PRIMARY OBJECTIVE
XPANDPRO HELPS YOU RECRUIT THEM.

Don’t Ask Us To Show You A Database. Ask Us To Find Your Agents.

Put our 2.1M+ producer engine to the test. Give us your target market, license lines, and ideal producer profile—we'll live-query the market around your exact contract hierarchy:

01 // PRODUCT LINE
What Do They Write?
02 // GEOGRAPHY
Where Are They?
03 // VOLUME TIER
Who Actually Writes?
04 // DIRECT REACH
How To Reach Them?
Stop Guessing. Start Recruiting With Precision.
Find My Agents
Live 1-on-1 Market Query | Filtered to Your Hierarchy | Zero Obligation
YOUR NEXT GROWTH OPPORTUNITY

The Producers You Need Are Out There. Let's Find Them.

Your next top producer. Your next high-performing agency. Your next breakthrough in distribution growth.

AffinityIQ helps you find the right people, make better connections, and turn your vision of growth into reality.

Schedule a Demo See what AffinityIQ can do for your organization.

Smart recruitment intelligence built for insurance teams looking to find and recruit active producers.

AffinityIQ

  • Platform

  • Market Intelligence

  • Who It's For

  • About

Contact US

  • 1130 Cleveland St. Ste 120 • Clearwater, FL 33755

  • Monday-Friday: 9:00 am - 5 pm EST

  • 800-535-4545

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